its amusing to me how all these new drugs are invented and then marketed on tv. the print ads arent as funny (i'll explain). i love how as the commercial plays and the model/actors seem so carefree and euphoric, the voice-over warns of all the drugs' side-effects and dangers. snl or some other spoof show should do a skit where they promote a fake drug and show all the side-effects happening instead of the "desired" effect.
anyway what was so superduper ridiculous about this commercial is how lunesta took it to another level. lunesta is apparently a sleep aid, by the way. so the model/actors look good and sleepy, the voice-over goes through the laundry list of side-effects and warnings, THEN... in small print at the bottom of the screen... "it is not known how lunesta actually works."
WHAAAAAAAAT!? all this money is spent to create and market this thing and no one knows how it works? is this legal? it seems really illegal. if its not illegal, its really careless... borderline reckless! i suppose a person could throw a bunch of random chemicals together, name it, package it, market it and not worry about law suits as long as there are some disclaimers on there and you tell people you don't know how it works.
That's crazy! SNL should totally do a spoof off.
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